Telecommunications Company
Introduction
A telecoms company – which provides crucial communication infrastructure for emergency responders and overall internet connectivity – was facing difficulties in educating decision-makers of their competitive edge in the market, subsequently converting visitors into leads. They reached out to us to help them redesign their online experience to increase user traffic and improve lead generation through site optimization.
Challenged by Detailed Overload and Field-specific Facts
At the beginning, the company had mismatched the perception of its brand and identity.
We realized that visitors weren’t receiving the envisioned web experience they hoped for, coming across extremely detail-oriented facts and information, blurring the visual language of the company, coupled with a minimal social media reach. We set out to reverse those results into tangible conversion rates.
Breathing Life Back into their platforms
Our founding stone was laid on conducting a needs assessment and audit over their existing website to highlight key areas of focus; post-op revealed that the information architecture of the page needed to be reconstructed while boosting the information’s clarity to visitors.
We placed the limelight onto three main services while cataloging their case studies by size rather than industry. This decluttered the information presented to the user, all while delivering it in a simple and visually appealing manner.
Walking the walk
Naturally, the next move was maintaining cohesion across the brand’s visual identity; especially since humans consume information more efficiently when given visually. Our design team forged a style guide to implement, resulting in overall user retention while boosting conversion rate.
Information is power, which is why we adopted a fresh SEO strategy and redrew all search keywords selection, phasing out redundancies. Our team was able to create a more attractive website and precise ad campaign by accumulating analytical data via user tracking and monitoring.
Further, inspection revealed irrelevant traffic and inaccurate conversion tracking, prompting us to plug in a Google Ads campaign; we then, deployed a plethora of ad groups targeted at lead generation.
Proposal form submissions were our measured result.
With cohesion at the helm, our copywriting team unified the company’s message by punching out a descriptive and concise copy for social media and blog posts tailored to educating visitors.
Posting content three times a week strengthen brand awareness resulting in a consistent stream of traffic, which then generated more leads.
