Introducing a Remote Patient Care Platform - Case Study
Introduction
A healthcare startup had created a remote patient care platform and reached a point where they were looking for potential funding partners. They had accomplished the technology side of their product, but now needed a way to demonstrate its real world application. This startup reached out to us for branding and a website they would use as a tool during a pitch.
Understanding Their Needs
When this startup approached us they had a rough vision of a website and brand. We discovered that their brand wasn’t aligned with how they wanted to be perceived while their website didn’t target their desired audience. Our focus was to create a brand around their remote patient care platform and deploy a website that simply explained what that platform provided.
Building Around Their Concept
During our discovery call, the startup aimed to showcase what their platform meant for medical physicians and their patients. Our design team determined a brochure style website would be the perfect solution. We started by building the website around the technology and benefits instead of services. Since the platform wasn’t being targeted at the general public, but instead at potential investors we needed to highlight the underlying tech. This gave them a better understanding of what they would be funding, the platform.
Our design team determined a brochure website would be the perfect solution. We built the site around explaining the technology and its benefits, instead of focusing on services. This would give investors a better understanding of what our client was working on. Now it was time to build a brand around the client's product.
We now focused on the branding element. This would package their product in a way that presented it as viable to investors. When it comes to the medical industry, we knew the brand needed to exemplify trustworthiness. We realized what the startup had drafted up wasn’t portraying that aesthetic. With the colors we switched from an army green to an ocean blue. Humans psychologically find blue to be trustworthy.
Next, we simplified the logo. If your product is meant to simplify a person’s life, your logo should be a representation of that.
Lastly, we created copy and hand picked imagery that came across as friendly and welcoming.
When it comes to healthcare, there’s always a looming sense of negativity. Aligning your product alongside these elements will help remove some of that negativity.
Outcome – Results
We established a website that explained the startup’s vision, product, and technology simply. We then paired that with a trustworthy brand identity. This gave the startup a crucial tool they could use when pitching, resulting in them getting funded.
