Design and Construction Company - Case Study
Introduction
With over 10 years of experience in the construction industry, our client approached us to help them create an online presence and build their overall brand impact. We provided branding, web design, SEO, and copywriting services with a focus on coherence and consistency.
Creating an Online Presence
Although our client had been in the industry for more than a decade, their online presence was severely lacking behind competition. We needed to start by creating an authentic yet relevant brand identity. We would then need to compliment that with a complete website redesign and SEO strategy geared toward our client’s needs.
Bringing it All Together
Before we start creating solutions, our team commits to conducting market and field research. This research helped us create solutions backed by data. The result included a repositioning of our clients offerings to maximize clarity and a finalization for their logo.
We positioned the new logo design as a “silent ambassador of the brand” by reflecting the client’s construction services in a memorable and recognizable way. We then applied the logo to different mediums to showcase the scalability of the brand.
To advance our client’s reach, we outlined an extensive information architecture to underpin the entire experience. This was key for converting users into clients and influenced our design decisions. We included clear menu visuals and guiding icons that resulted in an improved user experience.
On the content side, we leaned on project based samples of previous work to guide the user toward services. It's important to keep your website’s content fresh and relevant. Adding bi-weekly blogs accomplished this goal by increasing user retention which in turn improved SEO and reach.
We agreed on delivering additional items and products to expand brand awareness.
As a final preparation before launch, our SEO team conducted a final review of the site’s optimization and Google listing to ensure discoverability
“William and his team are absolutely great and super creative. I used their services to create 2 different websites, logos, SEO, designs of banners, business cards and other marketing items. I love their ideas, clean work and communication. They will take your business to the next level.”