A2Z Builders
Introduction
A2Z Builders, a building company providing design and construction services, approached the Hoshaymi Team to benefit from our expertise to bring their brand idea to reality.
To meet our client’s request, we provided them with branding, web-designing, and copywriting services, with great attention to coherence and consistency.
Services Rendered
Branding
Web Design
Copywriting
Problem - Goals and Constraints
After more than 10 years of industry experience, ambitious A2Z Builders recognized the necessity of being present on the web. Therefore, our team mutually decided on establishing an authentic relevant logo and creating a package of various branding items.
Process - Scoping, Discovery, and Activities
Prior to the implementation process, our team was committed to conducting all necessary market and field research.
We then held brainstorming sessions and sketched several schemes.
We also planned the format of the portfolio layout and advised organizing projects in different rooms.
After joint discussions, we came to the final logo form, branding items designs, and web-content layout.
Solution – Rationale and Validation
Our team conceives design as the “silent ambassador of a brand”. Hence, we rested on an original logo design that would reflect A2Z Builders’ construction, design, and services and make its identity recognized and remembered. We agreed on delivering additional items and products to expand brand awareness.
To address our client’s interest in advancing its reach, we outlined an extensive website and recommended enriching it with interesting blogs.
Outcome – Results
Our team designed a house-shaped logo, drawn by hand and using geometric lines.
Moreover, we worked out t-shirts in 3 different colors with contact information on the back. We created envelopes, folder covers, and double-faced business cards with clear graphics and a real-life image.
We ensured applying A2Z Builders’ logo on all branding items, as well as depending on a green, black, and white color scheme.
Web Design
For A2Z Builders’ business website, we developed a project-based home page that shows samples of previous work and introduces users to what the company has to offer.
Providing a solid navigation system is -no doubt- a key element in coming up with a successful website. For this reason, we included clear menu visuals and guiding icons so that clients can contact A2Z Builders efficiently and effortlessly.
As a final step, we set up our client’s Google listing to make sure potential users can reach it easily upon search, as well as introducing a pop-up chat feature for quick connection with website visitors.
Copywriting
Although AZ2 Builders is an industry-specific business, we attempted to upload compelling bi-weekly blogs that handle construction trends and other fresh content.
We expect that our copywriting service will increase content relevance, expand website reach, and hence achieve SEO.
